An offline comment I received on this post from a media exec:
"This is essentially V2.0. The original genre smackdown was Segal Vs Snipes Vs Van Damme. Budgets were a little smaller but that was 20 years ago but the genre and model much the same - talent led IP where the talent could be as much as 50% of the budget. In those days we used to call the genre Fading action heroes"
Seeing as talent led IP has been done before as you mentioned and will have another rendition, I wonder if there's a conversation to be had around how popular creators/influencers fit into this or how they will do in the future, seeing as they are also the sole talent behind their brands/genre
An offline comment I received on this post from a media exec:
"This is essentially V2.0. The original genre smackdown was Segal Vs Snipes Vs Van Damme. Budgets were a little smaller but that was 20 years ago but the genre and model much the same - talent led IP where the talent could be as much as 50% of the budget. In those days we used to call the genre Fading action heroes"
Nice piece. I liked how you broke everything down.
Thank you! 🙏
Great read as per!
Seeing as talent led IP has been done before as you mentioned and will have another rendition, I wonder if there's a conversation to be had around how popular creators/influencers fit into this or how they will do in the future, seeing as they are also the sole talent behind their brands/genre